TelexFree co-owner pleads not guilty to fraud ALLEGED $1B PYRAMID SCHEME

James Merrill of Ashland, right, talks with his lawyer, 
Robert M. Goldstein, outside U.S. District Court
 in Worcester after his arraignment Wednesday. 
(T&G Staff/PAUL KAPTEYN)
WORCESTER — TelexFree Inc. co-owner James M. Merrill pleaded not guilty Wednesday to multiple charges of fraud and conspiracy related to his alleged role in what prosecutors say was a $1 billion global pyramid scheme.

Mr. Merrill appeared in U.S. District Court in Worcester before Magistrate Judge David H. Hennessy for a 30-minute hearing that followed his indictment last week on eight counts of wire fraud and one count of conspiracy to commit wire fraud.

The federal grand jury also indicted Mr. Merrill's TelexFree business partner, Carlos N. Wanzeler of Northboro, on the same charges. Mr. Wanzeler allegedly fled the country in April for his native Brazil and is considered a fugitive.

Mr. Merrill arrived for his arraignment wearing a black suit and accompanied by his lawyer, Robert M. Goldstein. To each charge, Mr. Merrill stooped to speak into a microphone on the courtroom table before him and answered clearly, "Not guilty, your honor."

If convicted, Mr. Merrill could face 20 years in prison and a $250,000 fine for each charge against him, Assistant U.S. Attorney Cory S. Flashner told the court.

Mr. Merrill, Mr. Wanzeler and TelexFree also could be forced to forfeit nearly $97 million and multiple properties, cars and boats targeted by authorities, including several houses in Central Massachusetts.

Mr. Merrill will remain free pending trial but is confined to his Ashland home on $900,000 bond.

TelexFree, now shuttered, was based in Marlboro and sold Internet telephone services. Prosecutors say the company took in substantial sums but got most of its money from individuals who paid to become "promoters."

Promoters were promised generous payments, even if they sold nothing. Money from newer promoters went to pay earlier promoters, prosecutors allege.

TelexFree filed for bankruptcy protection in April in Nevada, just before federal investigators raided the company's Marlboro offices and seized computers and records. A trustee appointed to oversee the bankruptcy case has indicated that more than 1 million people, many of them outside the United States, may have claims against TelexFree.

As the TelexFree case moves forward, lawyers are trying to determine how to manage the massive amount of electronic evidence collected by authorities from the defunct company's computer servers.

Mr. Merrill has been seeking access to his bank accounts, which were seized by the government, to fund his defense. Both sides may need to hire forensic experts, Mr. Flashner said in court.

Magistrate Judge Hennessy granted Mr. Merrill's motion for a probable cause hearing to probe whether his accounts can be traced to a crime. 


Contact Lisa Eckelbecker at lisa.eckelbecker@telegram.com. Follow her on Twitter @LisaEckelbecker
 
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Argent Global suspend US recruitment, i-Payout withdrawals

Argent Global Network seems to have hit a snag recently, with owner Victor Rival holding a conference call last week to deliver the news.
Speaking to the company’s purported 300,000 affiliate investor base, Rival informed them that purportedly Argent Global had hired a “US attorney” to “aid” with the company’s compliance.

The reason is that if you are compliant in the US, you are more accepted worldwide.
For those unfamiliar with the scheme, Argent Global accept $150 to $2400 investments from affiliates under the guise of “packages”.
The company then promises a weekly ROI, ranging from $10 to $160. How much of a ROI is paid out depends on how much an affiliate has invested.
Rival failed to name the US attorney the company has alleged retained, but told investors that the company ‘will not be accepting new members from the US until Argent Global Network is compliant.‘ Due to recent regulatory and compliance requirements, Argent Global Network, Ltd. is being advised by general counsel to suspend registration immediately for all citizens and residents of the United States of America. 

Therefore effect immediately and until further notice, AGN will not be accepting any new US registrations. This is regardless of if you are currently living abroad.
We are extremely confident that these compliance challenges will be resolved within 2 to 4 weeks. AGN will continue its operations throughout the world.
Uh, recent regulatory and compliance requirements? Charles Ponzi was indicted a near century ago, so what definition of “recent” Rival is using is certainly a mystery to me.

Meanwhile with a Ponzi scheme business model at its core, how exactly Victor and his attorney plan on making Argent Global compliant is a mystery.
From what little Rival did reveal though, it seems the company is heading towards a pseudo-compliance approach.
  • Argent Global will begin adding more compliant platforms to website
  • the Argent Global home page will be overhauled to become more of an advertising platform
  • adding a Blogging system (about 3 weeks out), members will be able to blog instead of post ads to classifieds
There will be changes in the future to the way packages are purchased. Actual compensation will not change dramatically, just the manner in which they are purchased. This is for compliance (technicalities).
“Technicalities” indeed.

While the above pseudo-compliance measures are implemented Rival also announced that. effective immediately, Argent Global are suspending the recruitment of new US-based affiliate investors. He claimed that currently, out of the company’s purported 300,000 affiliate investors that “3% to 5% are US-based”.
Additionally, all withdrawals from the i-Payout have also been suspended. Curiously though, Argent Global are still accepting deposits from investors through the payment processor.
Whether or not the suspension of withdrawals has anything to do with i-Payout’s compliance crackdown announcement a few months ago is unclear. Currently i-Payout are facing investigation for their part in the facilitation of TelexFree, a $1 billion Ponzi scheme recently busted by the SEC.
If it is related, it would be the first public action i-Payout have taken against one of the companies it provides payment processor services for. Otherwise the processor has had an open-door policy regarding scams, providing financial services to all schemes great and small.
Rival claims that in the place of i-Payout, affiliate investors will be able to make withdrawal requests through “ArgentPay”.

Argent Pay, our new international eWallet will soon be ready. Once available, a link will be posted in the back office in the next two days for Argent Pay registration. 
AGN will transition from I-Payout to our Argent Pay eWallet within the week. During this time, you CAN still fund your AGN wallet with I-Payout, however all withdraw requests will be returned to your AGN wallet.
Who is providing the backend services for that service was not disclosed.
Whatever country the funds are being laundered through though, the level of risk hasn’t gone unnoticed,. Rival’s new offshore banking partners are now demanding ID documents from his investors:

YOU WILL ONLY BE GRANTED ASSESS TO MAKE A WITHDRAWAL WITH DOCUMENTATION SUBMITTED. 
Argent Global Network will required that every member makes their proof of identify and address . The documents that are eligible to be checked are:
Identification ID card with updated photo, passport or other citizen card , duly accredited, with the information about date of birth. 
Proof of address of the account holder in AGN. The name on the light bill, water or bank statement should be the same as shown in the profile of AGN.

The documents sent should be in PDF, JPEG or PNG format have good graphic definition to be accepted by our company. It is mandatory to send both documents, only in this cases, the account will be checked by our staff.
Naturally the question of identity theft is now likely to be running through the minds of Rival’s investors.

But hey, surely there’s no risk in providing photo identification, passport details and bank statements to shady offshore agents working on behalf of a global Ponzi scheme right?  Right?
In the meantime, whether or not Argent Global’s cosmetic pseudo-compliance changes will fend off a regulatory investigation into the company remains to be seen.
Stay tuned…
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One80 Review: EPX Body gets a reboot

When I first reviewed EPX Body back in March of 2012, the company appeared to have an unofficial connection with Xooma Worldwide through its apparent owner, Dan Putnam.
Some months ago EPX Body appears to have gone through a reboot, with the company dropping the “EPX” portion of its name in favor of “One80″. The domain “epxbody.com” however, along with acknowledgement that One80 is “powered by” EPX Body was retained.
Absent on the One80 website is any information on who is running the company. The website does feature an “About 180″ link, however clicking it only brings up the following vague marketing copy:

One80 was started by a group of very successful businessmen with over 100 years of combined experience; they have created an opportunity to help you understand the exact steps you need to take in order to be successful and provide the tools to succeed and take advantage of all the benefits that are available for starting a business.
The EPX Body website domain is still registered to Dan Putnam (right), so he’s evidently still running things. There’s no mention of Xooma Worldwide on the site though.
I’ve had a few requests from readers claiming that EPX Body has mixed things up with the release of One80 now, and today I finally got around to taking a look at what’s changed.
Read on for a full review of the One80 MLM business opportunity.

The One80 Product Line

Gone are the weight-loss products EPX Body once offered, with One80 now offering what appears to be access solely to third-party products and services.
Referred to as the “One80 Product Suite”, the company offers access to a marketing suite. One80 state the suite contains
  • Lead Capture Pages
  • Powerful Marketing Presentations
  • Automated Email Follow Up
  • Business Tracking tools and much more.
No specific information is provided.
Also bundled is access to Taxbot and the Savvi network.
Taxbot is tax software owned by Sandy Botkin. The company advertises an affiliate program on their website, promising affiliates ‘40% of all revenue when you sell it to your clients!‘
In the case of One80, the company’s affiliates would be “the clients”, with the company itself signing up as an affiliate of Taxbot.
Who owns Savvi is unknown, with the company failing to provide ownership details on their website. The website domain “savvi.com” is registered anonymously, so no clues there either.
Murky ownership aside, Savvi offers access to a discount/savings/coupon database for free (limited) or via paid subscription:

Savvi offers two types of memberships: Free and Paid. Members enrolling as Free Members will not be charged a monthly or yearly subscription and no billing data is collected.
Free Members, as limited users, can access certain deals and discounts listed on the Savvi mobile app or on the Savvi website. Free Members have the option to upgrade from Free to Paid by selecting one of our paid plans.
I couldn’t find any information on Savvi’s paid plans, so how much they charge for paid membership is a mystery.
All of the above is offered through One80 membership. Be it preferred customer or affiliate, One80 membership is priced the same at $24.95 a month.

The One80 Compensation Plan

The One80 compensation plan revolves around getting people to pay $24.95 a month for membership. This $24.95 a month fee doubles as monthly autoship, which an affiliate must maintain in order to qualify to receive commissions.

Retail Commissions

One80 pay a 30% commission for every preferred customer that signs up with the company.
A 50c ongoing monthly commission is also paid out as long as the customer continues to pay their monthly membership fee.

Recruitment Commissions

Paid out the same as retail commissions, One80 also pay a 30% commission whenever a new affiliate is recruited.
50 cents is also paid out through the matrix for each affiliate recruited.

One80 Affiliate Membership Ranks

There are nine affiliate membership ranks within the One80 compensation plan. Along with their respective qualification criteria, they are as follows:
  • Promoter – pay $24.95 a month
  • Trainer – recruit at least one affiliate, pay $24.95 monthly fee
  • Executive – recruit at least four affiliates, have a downline generating at least $1000 in volume a month and pay $24.95 monthly fee
  • Regional Executive - recruit at least four affiliates, have a downline generating at least $5000 in volume a month and pay $24.95 monthly fee
  • National Executive - recruit at least four affiliates, have a downline generating at least $25,000 in volume a month and pay $24.95 monthly fee
  • International Executive - recruit at least four affiliates, have a downline generating at least $50,000 in volume a month and pay $24.95 monthly fee
  • Vice-President - recruit at least four affiliates, have a downline generating at least $100,000 in volume a month and pay $24.95 monthly fee
  • National Vice-President - recruit at least four affiliates, have a downline generating at least $250,000 in volume a month and pay $24.95 monthly fee
  • Global Vice-President - recruit at least four affiliates, have a downline generating at least $500,000 in volume a month and pay $24.95 monthly fee
Note that for the downline volume requirements, only 60% tops can be counted from any given recruitment leg.

Matrix Commissions

Residual commissions in One80 are paid out using a 4×5 matrix compensation structure
A 4×5 matrix places an affiliate at the top of the matrix, with four positions directly under them (level 1). In turn, these five positions branch out into another four positions below (level 2):
autoxten-4x4-matrix
In this manner, the matrix extends down a total of five levels, with a total of 1364 positions to be filled.
Positions in the matrix are filled via the recruitment of new One80 affiliates or teh signing up of customers. And as long as the affiliates and customers filling the matrix position continue to pay their monthly fees, commissions are paid out as a percentage of the fees paid:
  • levels 1 and 2 – 2.5%
  • levels 3 and 4 – 5%
  • level 5 – 10%

Matrix Matching Bonus

A Matching Bonus is available on matrix commissions earnt by recruited affiliates, payable down four levels of recruitment:
  • personally recruited affiliates (level 1) – 20%
  • levels 2 to 4 – 10%
Qualifications for the matching bonus include the recruitment of four affiliates and those being matched on being at the Executive or higher affiliate membership rank.
Trainer affiliates (who must recruit one affiliate) only qualify for the level 1 Matching Bonus.

Generational Bonus

A Generational Bonus effectively extends matrix commissions beyond level 5, paying out a commission as per defined “generations”.
Generations in One80 are defined according to the finding of a Regional Executive or higher ranked affiliate.
Each matrix position on the fourth level is qualified for independently of the others, with the first generation being defined when a Regional Executive is found beyond the sixth level of the matrix.
When one is found, every affiliate in that leg from the sixth level to the found affiliate is defined as the first generation.
The second generation is defined when another Regional Executive or higher affiliate is found further down the matrix in that particular leg.
Commissions in the Generational Bonus are paid out as 2% of the sales volume generated by affiliates in each of the four payable generations.

Global Bonus Pool

The Global Bonus Pool is made up of a percentage of the membership fees One80 collect from both affiliates and customers.
It is paid out at the Executive rank, with shares in the pool allocated equally among all affiliates at that particular rank.
The percentage of company-wide revenue set aside for each Global Bonus Pool is as follows:
  • Executive to International Executive – 1%
  • Vice President to Global Vice President – 2%

Leadership Coding Bonus

There’s a Leadership Coding Bonus mentioned in the One80 compensation plan material, with it being described as follows:
Earn $5 paid up 10 levelson all Leadership packs sold in your organization. *Must purchase a Leadership Pack to qualify.
For reasons unknown, there’s mention of Leadership packs on the One80 website, nor does anything about them appear on the One80 affiliate signup form.
As such, what they are and how much they cost are a mystery.

Joining One80

Affiliate membership to One80 is $24.95 a month. This fee qualifies a One80 affiliate to earn commissions off of recruited affiliates and customers they sign up to the company.

Conclusion

One80 continues the EPX Body opportunity, but sadly ditches the legitimacy potential EPX Body had in favour of a matrix offering bundled with third-party products and services.
As it stands One80 offer no products and services of their own. The marketing suite might be an in-house product (doubtful), however it’s obviously not a selling point as it’s simply glossed over on the One80 website.
And in any event, a marketing suite designed to market the opportunity itself is hardly going to cut it as a standalone MLM product that will appeal to retail customers.
On that front, all you’re left with is Taxbot and Savvi. A third-party software suite and access to someone else’s discount database.

The question of legitimacy within One80 comes down to: Will anyone who’s not interested in the income opportunity shell out $24.95 a month for access to discounts and Taxbot?
Given that affiliate membership is priced identical to the so-called preferred customer account, I’m tipping they won’t.
Quite obviously the idea here is to sign up for $24.95 a month and then get paid signing up other affiliates who do the same.

Legitimacy would come in the form of there being more retail customers in the company-wide matrix than affiliates, but I’m just not seeing it. Neither Savvi discounts or Taxbot are exclusives, so why would a retail customer access them through One80?
Don’t take my word for it though, by all means question your prospective upline as to how many preferred customers they have signed up in their matrix versus recruited affiliates (directly recruited or otherwise).
The issue of retail customer numbers is the largest red-flag I identified with One80, but there are also some secondary lesser concerns.
Top of the list is this Leadership Pack bonus. Getting paid $5 per Leadership Pack sold sound suspiciously like a chain-recruitment scheme. And not helping is the complete lack of details of what these packs entail anywhere on the One80 website.
As per the name, it’s pretty much a given that the packs themselves are aimed at affiliates, so what you end up with there is a simple $5 a pop recruitment scheme (paid up 10 levels of the matrix, which equates to $50 being paid out on recruitment).
The issue of affiliate membership fees doubling as monthly autoship is also of concern. With no differentiation other than clicking a different button separating affiliates and customers cost wise, there’s a big question mark over the motive of affiliate purchases within One80.
Are One80 affiliates purchasing monthly membership to qualify for commissions or because they genuinely want/use Savvi discounts and/or TaxBot?
Requiring affiliates to purchase autoship for commission qualification is generally frowned upon in the MLM industry. Here with One80 they take it a step further by requiring for commission qualification to.
Given the hush-hush nature of Savvi ownership and the private domain registration, I also have a hunch that those behind One80 might be involved in the running of Savvi too. Otherwise it made little sense for there to be no Savvi ownership information available.
Finally, buried in the One80 Terms and Conditions is this eyebrow raising “income guarantee”:

9. Guaranteed Income Refund
In order to qualify you must have at least a 30cv order every month for six months, enroll at least 5 people with a 30cv or higher income within your first 30 days, and at least 2 of the 5 have to maintain at least a 30cv order for the entire six months.
If you meet these qualification and you are not earning at least $1,000 per month in commissions you have the option to return any unused product and sell you position back to the company for $240. This is the equivalent of a full refund for 6 months worth of orders. We only refund up to $40 per month.

Refunds I have no problem with but income guarantees? That’s definitely an FTC marketing no-no.
Put all of the above together and there’s the very real possibility that with One80, you’re just going to wind up with a company full of affiliates looking to recruit new affiliates to get paid.
At $24.95 a month, One80 is probably going to bottom out sooner rather than later.
Speaking of which, what on Earth happened to EPX Body? This new incarnation is just a cookie-cutter “throw a bunch of random stuff together and charge a fee for it” recruitment opp… these things never last.
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LyfeStart International Review: “Me too” health and nutrition

LyfeStart International launched in mid 2014 and are based out of California in the US.
Heading up LyfeStart is Co-founder and CEO, Christopher Pair Garza.
Garza is refreshingly candid about his MLM history, with his LyfeStart bio acknowledging that he is a former CEO and President of Herbalife (and) former Vice Chairman of the Direct Selling Association.
According to his LinkedIn profile, Garza’s association with Herbalife began in 1985 and continued on till 2001. During this time (1990-2002) he also served as a “Director” at the DSA.
In 2002 Garza (right) became the President and CEO of Cynergy Partners Inc., who are described on a LyfeStart investment brief as being an investment and consulting firm basedin Beverly Hills with a focus on consumer products, network marketing and international expansion.
The brief expands on Garza’s LyfeStart corporate bio, crediting him as the

Director of Neways during its successful sale to a Private Investment Fund for 400mm +.
Mr. Pair served as the Vice Chairman of the DirectSelling Association, and the Boards of the Consumer Health Products Association and the Nutritional Products Association. He received his BA as well as his MBA from the University of Redland; and also served as a reserve in the OC California Sheriff’s Office.
I’m not entirely sure why LyfeStart credits him as “Mr. Pair” instead of “Mr. Garza” in the brief.
The brief is actually quite an interesting read, as it goes over the starting up of the company and reason LyfeStart were seeking investors:

The Company seeks an investment of $3,000,000, with funds to be used for marketing and sales, inventory, product development and operating capital (the “Offering”).
Upon completion of the Offering, LyfeStart anticipates that it will commercially launch with sales of its four core products in the first quarter of 2014.
Also of note is that the brief reveals Lyfestart is a “Delaware Corp”, meaning they are actually registered in Delaware, not in California where they are based.
In any event, read on for a full review of the LyfeStart International MLM business opportunity.

The LyfeStart International Product Line

Lyfestart was incorporated in 2013 to address the $300+ billion global wellness market including healthy nutritional products, alternative healthcare and personal development.
We are developing cutting-edge, bioengineered nutrition & weight-loss solutions that contain bio-active ingredients which will allow FDA appropriate claims.
LyfeStart advertise three flagship products on their website: Nourish, Restore and Protect. Together, LyfeStart claims these ‘are core products that are the foundation of good health.‘
Nourish is a “nutritional protein shake”:
Each Nourish shake contains 10 grams of protein, 25 vitamins and minerals, and essential amino acids critical for the body’s daily health. Nourish has zero sugar, zero cholesterol, zero trans fats and is low in carbohydrates. It comes in three delicious flavors — Milk Chocolate, Vanilla Crème and Strawberry Splash. Restore is a “vitamin, mineral and organic complex”:

Restore provides 25 essential vitamins and minerals and three organics: Spinach, Kale, and Yams. Each daily serving provides the ORAC value equivalent of over three hearty servings of vegetables.
Protect provides “antioxidant and immunity support”:

Protect delivers plant-powered nutrition with antioxidants and immunity-boosting ingredients for maintaining everyday health.
It contains a powerful antioxidant-rich Superfruit Blend from extracts of Mangosteen, Goji Berry, Pomegranate, Acai and Noni.
Protect also includes proprietary ResistAid for triple-action immune support from bioactive flavonoids.
An “Aloe drink” and “energizing tea” also feature on the LyfeStart website as products that are “coming soon”.
Unfortunately, LyfeStart do not provide retail pricing for any of their products on their website. I did however manage to track them down on an affiliate application form:
  • Nourish – $26.50
  • Restore – $23.35
  • Protect – $33.65
Why these prices aren’t available on the LyfeStart website is a mystery.

The LyfeStart International Compensation Plan

LyfeStart do not provide detailed compensation documentation on their website.
A summary is provided, however this falls woefully short for anyone conducting due diligence on LyfeStart as an MLM income opportunity.
As such, the following LyfeStart compensation plan analysis has been put together from various affiliate presentations. I’ve cross-referenced what I found with what little was available on the LyfeStart website.

Retail Commissions

Retail commissions are offered on LyfeStart products, with the commission payout equal to the difference between the wholesale and retail cost of a product.
Using the Nourish shake as an example, this works out to around $11 retail commission per pouch sold.

LyfeStart International Affiliate Membership Ranks

There are nine LyfeStart International affiliate membership ranks mentioned on the LyfeStart website. These ranks appear to determine how many unilevels and generations an affiliate is able to earn commissions on.
Unfortunately no information on the qualification criteria of the ranks is provided, nor is there any explanation of the correlation of an affiliate’s rank with what commissions they are eligible to earn on.

Unilevel Commissions

Residual commissions in LyfeStart are paid out using a unilevel compensation structure. A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1).
unilevel-commission-structure
In turn, if any of these level affiliates go on to recruit new affiliates of their own, they are placed on level 2 of the affiliate’s unilevel team. If any level 2 affiliates recruit new affiliates they are placed on level 3 and so on and so forth.
There are no width restrictions in a unilevel team, with the width determined by how many affiliates are recruited on any given level.
Commissions are paid out in the unilevel as a percentage of the sale volume generated by recruited affiliates on any given level.
Due to LyfeStart not providing adequate compensation plan information on their website, I’ve provided percentage ranges as per the LyfeStart website and various affiliate presentations I viewed:
  • Level 1 – 8%
  • Level 2 – 6 to 8%
  • Level 3 – 6% to 8%
  • Level 4 – 4% to 8%
  • Level 5 – 2% to 8%
  • Level 6 – 2% to 8%
Whether or not commissions are payable beyond level 6 is unclear. The LyfeStart website only mentions commissions on levels 1 and 2, and level 6 was the deepest example I saw on an affiliate presentation.

Generation Bonus

A generation bonus is mentioned on the LyfeStart website, stating that affiliates can get paid ‘up to 4% on up to 4 generations of organizational volume.‘
A generation bonus usually sets a benchmark affiliate rank to define a generation, and then pays out a percentage of the sales volume generated by affiliates in that generation.
Typically a generation bonus is used to extend an otherwise unilevel commissions. With LyfeStart appearing to cap their regular payable unilevel commissions at six levels, it’s likely that is the case here.
Unfortunately how an affiliate qualifies for generation payouts or any specific information on the bonus is not provided.

Joining LyfeStart International

Basic affiliate membership to LyfeStart International is $59 (Lyfekit 1). This includes a pouch of Nourish and a bottle of Restore.
An affiliate also has the option of signing up for $99 (Lyfekit 2), which adds a bottle of Protect on top of Nourish and Restore.

Conclusion

It’s a shame that the transparency shown in LyfeStart’s corporate bios isn’t carried through to the rest of the company.
I felt that the relatively detailed history of the company’e executives was well done, providing those conducting their due-diligence with a clear picture of where management has come from.
That makes the lack of detailed compensation plan material and absent retail pricing all the more baffling. These guys aren’t MLM newcomers, so why they’ve chosen to omit essential information from those considering LyfeStart affiliate membership baffles me.
One thing I did notice, and I think is somewhat reflective on the absence of retail pricing and a detailed comp plan explanation, is that the company isn’t using the comp plan or retail pricing as a selling point.
This didn’t click until I ran into the investor brief (trying to track down retail pricing), which focuses heavily on comparisons between LyfeStart and other MLM companies:

Global Reciprocal Network Marketing is the perfect strategy for LyfeStyle’s essential daily products and LyfeStart is ideally suited to partner in the expansion of this approach with some of the most successful corporations in the industry (from Alticor, Herbalife, & Shaklee, to Vorwerk, Avon, etc.) for its launch.

Leading marketing firms including NutriLite (division of Amway), Herbalife, NuSkin and Visalus have successfully captured market share, driving more than $10 billion in sales and achieving more than $7 billion in market capitalization.

We believe LyfeStart is well-positioned to compete in the burgeoning health and wellness market, leveraging the experience and expertise of its founding members and management team with leading marketing firms, a differentiated marketing approach, with superior, as well as competitively priced products
The impression I got was that LyfeStart was more of a “me too” opportunity, hoping to break into an existing market and grab their slice of the pie.
Rather than innovate and bring something new to the space though, they’re adopting a piggyback approach and hope to ride on the coattails of other’s success.
“If all these companies are making money and we do the same thing, so can we!”
Nowhere is this better illustrated than in a chart provided in the investor brief, directly comparing LyfeStart’s Nourish shake (labelled “Vitalex”) with those they hope to emulate:
product-comparison-investor-brief-lyfestart
As you can see, we’re talking a few cents difference between Herbalife and BeachBody. And even then that might have changed, as Nourish is priced at $26.50 a pouch.
On the surface that would appear to drop the price of LyfeStart’s offering even more – but whether or not Nourish can be directly compared I’m not sure.
In failing to provide retail pricing on their website, LyfeStart clearly demonstrate they’re not looking to move their products on price. Nor are they looking to provide a detailed break-down of their business model to anyone considering the opportunity.
Instead, this is how LyfeStart market their company:

(LyfeStart’s) founders and executive team includes seasoned executives from industry leading wellness network marketing firms including Herbalife, Visalus and Amway.
Still not seeing it?
On a blog set up by Founder Christopher Pair a post titled “A Ground Floor Opportunity for Better Living and Health” appears.
Here’s how it opens:
You have probably heard of Herbalife or ViSalus, two highly successful companies that provide nutrition and weight management products, and employ thousands of people worldwide.
Perhaps you were even one of the individuals who passed up getting involved when these two companies started, only to find that you had missed out on getting involved in a growing business in its early stages.
If you are an entrepreneur who is seeking an exciting ground floor opportunity in the world of health and nutrition, you are about to learn of a new venture that allows you to pursue financial independence through sharing a new line of excellent nutritional products.
Namedrop-o-rama.

Quite obviously, the aim is to associate the success of the aforementioned companies above with that of LyfeStart, and use that as a promotional rallying point.
Had LyfeStart put some effort into providing basic pricing information about their products and a breakdown of the compensation plan, I’d have no issues with the name-dropping.
Hell, directly calling out their competitors and explaining why they are better (prices, comp plan payouts) would actually be a welcome marketing strategy (far too many MLM opportunities like to pretend they are the only player in their niche).
But instead, by simply name-dropping as many companies as they can at every given opportunity, LyfeStart succeed only in projecting a “me too” vibe.
That might work for someone who’s familiar with the companies mentioned, but for anyone wondering what LyfeStart is all about – it’s not even barely enough information to make a sound decision with.

Lift your game guys, for a company that launched in 2014 how LyfeStart International is officially presented is sorely lacking.
I’m not too fond of the name either. I kept reading it as a spelling mistake someone might make in a text message or something. Annoying.
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Brazilian feds launch “Operation Orion” against TelexFree

Less than 24 hours after indictments were handed down against owners Carlos Wanzeler and James Merrill, Brazilian federal police have launched a new operation against TelexFree.
Codenamed operation Orion, supposedly because the constellation Orion aligns with “the three largest pyramids of the Giza pyramid complex” in Egypt (Wikipedia), the operation has thus far resulted in nine search warrants.
Issued by the 1st Federal Criminal Court in the Brazilian state of Vitória in the Brazilian state of Espírito Santo, the warrants were executed on properties linked to Ympactus.

Formally Ympactus International, the company serves as a money laundering front for TelexFree’s Brazilian operations.
In addition to the warrants, the court also prohibited Ympactus’ owners from leaving the country under penalty of imprisonment, (ordered the) monthly attendance (of the owners) at the Federal Court, as well as the seizing of real estate as a precautionary measure, (along with) the freezing of bank accounts and the suspension of economic activities Telexfree in Brazil.

In addition, the Federal Court authorized the participation of tax auditors (from the) Internal Revenue Service of Brazil (as part of an) overt phase of the operation.
 
One TelexFree owner, James Merrill,  is currently under house arrest in the US and is facing charges in both a civil and criminal case against him. The other two, Carlos Costa (a defacto silent partner through Ympactus) and Carlos Wanzeler, are currently both residing in Espírito Santo.
Costa is currently trying to run for office in the hope he will escape criminal charges and Wanzeler is hiding from US authorities. Wanzeler is a wanted fugitive in the US, with prosecutors issuing a federal arrest warrant against him yesterday.
I believe Costa and Wanzeler were, at least on paper, the legal owners of Ympactus.
Under Operation Orion and as owners of Ympactus, Wanzeler and Costa may have to answer for crimes referred to in Articles 7 and 16 of Law 7492/86, which defines crimes against the national financial system, besides the crime under Article 2, Paragraph IX of Law 1.521/51, which defines crimes and misdemeanors against the economy.
Currently Operation Orion has 50 federal police officers and 18 auditors from the IRS working the case.

My take?
I’m not too sure what there might be left to find given that by all accounts Costa shut down Ympactus’ offices months ago, but they might find something yet. As for freezing bank accounts and suspending the activities of TelexFree in Brazil, that seems wholly redundant.
The introduction of tax auditors might signal irregularities found by Ernst & Young, who had been charged to audit Ympactus as part of the Acre case.
Ernst & Young were due to hand in their audit report but, citing the “complexity” of TelexFree’s business operations, requested an extension. Whether or not Ernst & Young are cooperating or working with the IRS though is unclear.
Meanwhile, given the timing of Operation Orion, I’m having a hard time believing this is anything but the direct co-operation of US and Brazilian regulators.
We haven’t heard anything for a while now on the criminal side of things in Brazil. And then all of a sudden early morning the day after Merrill and Wanzeler are indicted for fraud and conspiracy in the US, Brazilian federal police launch their own crackdown operation?
As I understand it Ympactus/TelexFree has been under criminal investigation in Brazil for some time now. With this latest action appearing to coincide with the indictments in the US.
That noose is getting tighter, can you feel it Mr. Wanzeler? 
And pray that Carlos Costa is using towels, not tissues, to keep himself dry. Lord knows there aren’t enough trees in the Amazon to keep that man from sweating at the best of times.

Update 24th July 2014 - Globo are reporting that more information will be released by the Federal Police still on the morning of Thursday (24).
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Merrill and Wanzeler indicted for fraud and conspiracy

Filed on the 23rd of July, a grand jury has indicted James Merrill and Carlos Wanzeler on eight counts of wire fraud and one count of conspiracy to commit wire fraud.
Reading like a BehindMLM review, the grand jury described TelexFree as a pyramid/Ponzi hybrid:

Pyramid schemes typically feature a marketing or sales program in which, among other things, participants pay into the program for the opportunity to be compensated for recruiting other people as well. 
Pyramid schemes typically involve a seemingly legitimate business that may in fact sell a legitimate product, but they derive the bulk of their revenue, not from bona fide sales of that product, but from new participants buying into the program.
These schemes typically promosie substantial returns for doing little beyond paying into the organization and convincing others to do the same. 
The sales programs underlying pyramid schemes are often layered with jargon, procdural complexities, a formalized heierachy of participation, and other trappings, all of which create the appearance of a legitimate company pursuing a legal marketing program.
But, as in “Ponzi”-type schemes, the otganizers simply take in money from newly-invested participants and use those funds to pay the returns promised to earlier participants. 
These schemes are ultimately unsustainable because the returns promised to an ever-growing pool of participants must be paid using funds deposited by a necessarily finite pool of new participants. 
At some point the scheme must become too big, that is, it must eventually lack enough incoming funds to cover its financial commitments and, because underlying product sales cannot sustain the company, the scheme collapses. 
(Ozedit: This is typically where I’d add a “kaboom!”)
carlos-wanzeler-and-james-merrill-telexfree-management-criminals 
As for how Merrill and Wanzeler (right), the owners of TelexFree, fit into the above, the grand jury nailed them for having devised, and intended to devise, a scheme to defraud, the purpose of which was to obtain money and property by means of materially false and fraudulent pretenses, representations, promises and omissions by, among other things, recruiting, and inducing existing promoters to recruit, an every expanding group of new promoters for TelexFree, all of whom paid significant sums to join the company, which sums the defendants used to pay promised returns to existing promoters and to enrich themselves. 
Not withstanding the true nature and status of TelexFree’s business operations, Merrill and Wanzeler misled TelexFree promoters about the viability of the company; and encouraged new promoters to recruit others.
Moreoever, in public representations to current and potential promoters, Merrill and Wanzeler omitted, and caused others to omit, material information about the condition of the company and investigations of the company by carious civil regulatory authorities in the United States and Brazil.

Perhaps the most notorious example of this occurring was the response disgraced Ponzi lawyer Gerry Nehra gave when asked about the regulatory shutdown of TelexFree in Brazil.
Speaking at an official TelexFree corporate event, when asked about the Brazilian shutdown, Nehra replied

I am the MLM specialist and attorney for TelexFree in the United States only. So I gotta duck the question.

TelexFree used the same Ponzi business model globally, so Nehra’s response at the time made little sense. During the same presentation, he would later go on to give TelexFree his “legal blessing”.

Merrill and Wanzeler similarly deceived regulatory authorities about various aspects of TelexFree’s business operations, including the fact that, at its core, TelexFree operated as a pyramid scheme.

Other examples cited by the grand jury include
  • the advertising of the TelexFree Ponzi scheme on the TelexFree website
  • a presentation by James Merrill used to market the scheme, that told viewers they could ‘make money without being required to sell anything‘
  • the use of YouTube videos (Carlos Costa) ‘to communicate with TelexFree’s thousands of promoters’
  • the electronic distribution of recordings of TelexFree corporate events
  • ensuring US affiliates that “there was nothing to worry about” in the wake of the Brazilian regulatory shutdown, despite “TelexFree’s compensation system in Brazil” being “nearly identical to the US system” and sharing “the same website”
  • ensuring US affiliates that “there was nothing to worry about”, despite the Massachusetts Securities Division opening up a pyramid scheme investigation on the company in April of 2013
  • providing the Massachusetts Securities Division with “false and misleading information about the company”
  • having a TelexFree executive, “in response to rumors reported on Internet blog about investigations of TelexFree”, declare that “there was no pending investigations of TelexFree in any way, shape or form” (Steve Labriola)
Getting back to the grand jury indictment, TelexFree’s Ponzi compensation plan in particular is called out and held against Merrill and Wanzeler:

All new promoters were required to first pay a $50 membership fee to TelexFree. 
After paying the fee, TelexFree set up a new “back office” page for that user on the TelexFree website.
The user then had the option of buying an “AdCentral” package, for $289, or an “AdCentral Family” package, for $1375. 

With both packages, TelexFree purported to give the promoter a “stock” of VOIP packages to sell. No actual product was conveyed to the promoter. 
The promoter could then copy small “classified”-type advertisements from the TelexFree website and post them on one of several classified ad sites. 
As Merrill and Wanzeler knew, most of these sites hosted page after page of dozens of nearly identical TelexFree advertisements, as numerous promoters copy and pasted their ads to the same sites.
If a promoter posted ads for seven consecutive days, TelexFree would “buy back” the unsold VOIP stock from the promoter for $20 (under the AdCentral plan) or $100 (under the AdCentral Family plan), and would do so every week for the length of the year-long agreement. 

As Merrill and Wanzeler knew, and as they advertised on the TelexFree website, this system provided every TelexFree promoter a return of over 200% on his or her initial investment without being required to sell a singe unit of TelexFree’s VOIP product. 
As Merrill and Wanzeler also knew, many promoters bought multiple positions with TelexFree, that is, they signed up multiple times as a promoter in order to multiple their weekly and annual returns without having to sell any TelexFree product
To qualify for various additional recruitment-related income streams that TelexFree made available, TelexFree purported to require each promoter to make one retail sale of the VOIP product.
But as Merrill and Wanzeler knew, numerous promoters met this requirement by simply buying the VOIP product themselves, using a different user name, and paying the $49.90 monthly cost of the service with “credits” the promoter had accumulated in TelexFree’s virtual “back office” system. 

Many of these promoters did not use the TelexFree product. Moreover, under TelexFree’s compensation system, promoters received a 90% commission on the first month of usage by a VOIP customer they recruited.
That is, after buying the VOIP product themselves with virtual credits, promoters were then reimbursed for 90% of the up-front cost. 
Moreover, there was no obligation to pay for subsequent months. 
Promoters were paid to recruit other people, and further compensated when those people recruited additional people, and so on, without any one level of participants being required to make genuine retail sales of TelexFree’s VOIP product. 

For example, promoters were rewarded for direct recruitment of new promoters.
For each direct recruit who bought into TelexFree at the AdCentral level (a total of $339), the recruiting promoter received a $20 “fast start” bonus. 
For each direct recruit who bought into TelexFree at the AdCentral Family level (A total of $1,425), the recruiting promoter received $100.
As above, and as Merrill and Wanzeler knew, excluding the purported “retail” sale of one VOIP product, promoters received these bonuses without any genuine retail product sales.
Also used against the duo are the financials of TelexFree, which the grand jury reasoned blatantly illustrated the Ponzi scheme Wanzeler and Merrill were running.

Merrill was the signatory on most of TelexFree’s bank and payment processing accounts, and Merrill and Wanzeler together were the signatories on others. 

As Merrill and Wanzeler knew, these accounts showed TelexFree bringing in only small amounts of money – about 1% – from people paying $49.90 a month to use its VOIP product, while the vast majority of the income cash to these account came from people paying in $339 or $1425 to sign up as promoters. 

Moreover, as both men knew, during the course of the scheme several banks closed TelexFree’s accounts because of concerns about TelexFree’s activities.
And here’s where things get really murky, with revelations that Merrill and Wanzeler tampered with statistical data to perpetuate the myth that retail activity was taking place within TelexFree (remember those silly press-releases TelexFree put out about VOIP minutes being used?):

The back office system was generally managed by TelexFree employees in Brazil, but Merrill and Wanzeler had Internet-based access to the system and could request data from the Brazilian employees. 

The back off system enabled Merrill and Wanzeler to manipulate how TelexFree’s revenue figures were presented, including by overstating TelexFree’s revenue from the sale of VOIP packages. 
For example, as noted above, to qualify for certain bonuses promoters purportedly had to make at least one retail VOIP sale, and many promoters met that requirement by simply “buying” the VOIP product themselves with back office credits. 

Every time a promoter “bought” a VOIP package in this manner, the purported sale was recorded in the back office system as a retail sale of TelexFree’s VOIP product, even though, in reality, no one had sold the product to a real customer.
The issue of actual retail sales is of significant importance, as there are many who would have you believe that retail sales in the MLM industry do not matter.
Here’s what happens when you run around telling porky pies about your actual retail revenue:
Merrill and Wanzeler repeatedly made public statements to TelexFree’s promoters at TelexFree’s corporate events, often called “extravaganzas”. 

These events were staged in various locations around the world, involving hundres or thousand of promoters and presentations by Merril, Wanzeler, and other TelexFree personnel.
One such event, staged off the coast of Brazil in or about December 2013, was hosted on a cruise ship leased by TelexFree. 

During the events, Merrill and Wanzeler promoted an exciting, upbeat image of the company and its prospects.
Merrill spoke of how excited he was about the company, his confidence in Wanzeler and other “leaders”, and how TelexFree was “fighting for” its promoters. 

During a TelexFree event in or about March 2014, presenters, including Merrill and Wanzeler, touted the quality of TelexFree’sVOIP product and the opportunity to “market” it.
Merrill told the crowd, among other things, “You’re gonna get paid”, and, “We are here to help you make money”. Wanzeler announced that, in the preceding month, “Over 600,000 customers paid $49.90 to TelexFree99″. 
During these events, neither Merrill nor Wanzeler indicated that TelexFree generated the bulk of its cash – the money it needed to pay commissions and bonuses – not from the sale of its VOIP product, but rather from the sale of TelexFree memberships to new promoters. 

Moreover, and as Merrill and Wanzeler knew, TelexFree did not have 600,000 retail VOIP customers, but only a small fraction of that number.
You get called out on your lies. There’s no backtracking bullshit about end-users or whether or not the accounts were resold… either you have significant actual retail activity taking place within your MLM business or you don’t.
TelexFree didn’t and so here we are.
For their efforts to promote and operate the billion dollar TelexFree Ponzi scheme, Merrill and Wanzeler were indicted on nine counts of wire fraud and conspiracy to commit wire fraud.
The single count of conspiracy to commit wire fraud holds Merrill and Wanzeler responsible for having knowing devised, and intending to devise, a scheme and artifice to defraud and to obtain money and property by means of materially false and fraudulent pretenses, representations and promises, transmitted and caused to be transmitted, by means of wire communications in interstate and foreign commerce, writings, signs, signals, pictures and sounds, for the purpose of executing the scheme and artifice to defraud.
The eight counts of wire fraud cover
  • a transfer of $136,200 on December 26th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Middlesex Savings account held in the name of James Merrill
  • a transfer of $500,000 on December 26th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Fidelity Co-operative account held in the name of Carlos Wanzeler
  • a transfer of $136,200 on December 26th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Fidelity Co-operative account held in the name of Carlos Wanzeler
  • a transfer of $158,900 on December 26th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Fidelity Co-operative account held in the name of Carlos Wanzeler
  • a transfer of $22,700 on December 26th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Fidelity Co-operative account held in the name of Carlos Wanzeler
  • a transfer of $3,000,000 on December 27th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Waddell & Reed Inc. account held in the name of James Merrill
  • a transfer of $3,000,000 on December 27th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Fidelity Co-operative account held in the name of Carlos Wanzeler
  • a transfer of $3,500,000 on December 27th 2013 from a Fidelity Co-operative account held in the name of TelexFree, to a Fidelity Co-operative account held in the name of Carlos Wanzler
The grand jury has also made a forfeiture allegation, upon conviction of Merrill and Wanzeler, that they forfeit “any property, real of personal, that constitutes, or is derived from, proceeds traceable to the commission of the offenses”.
This includes
  • $6,152,341.44 payable to TelexFree by way of a cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $27,855.57 payable to TelexFree by way of cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $16,970,714.14 payable to TelexFree by way of cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $1,968,777.06 payable to TelexFree by way of cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $10,398,000 payable to TelexFree Dominicana SRL (used by Wanzeler to launder money through the Dominican Republic), by way of cashier’s check issued by Wells Fargo Bank on April 3rd 2014
  • $2,000,634.76 payable to Katia B Wanzeler by was of cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $50.03 payable to JC Real Estate Management Co by way of cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $728.44 payable to JC Real Estate Management Co by way of cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $74.91 payable to JC Real Estate Management Co by way of cashier’s check issued by Wells Fargo Bank on April 11th 2014
  • $3,798,629.63 payable to Carlos Wanzeler by way of cashier’s check issued by Wells Fargo Bank on April 3rd 2014
  • $34,615,900 seized from i-Payout/International Payout
  • $4,561,874.25 seized from Pro Pay, Inc.
  • $10,536,667.55 seized from Base Commerce LLC
  • $98,419.02 seized from a Bank of New England account held in the name of TelexFree
  • $421,115.17 seized from Commerce Bank accounts held in the name of Brazilian Help Inc.
  • $129,087.84 seized from a Digital Credit Union account held in the name of Above & Beyond the Limit LLC
  •  $10,643 seized from a Middlesex Savings Bank account held in the name of Cleaner Image Associates
  • $104,988.64 seized from a Middlesex Savings Bank account held in the name of James and Kristin Merrill
  • $2,487,204.68 seized from a PNC Bank account held in the name of TelexFree Financial
  • $601,608.61 seized from a Wells Fargo Bank account held in the name of TelexFree Financial
  • $71,450.82 seized from a Wells Fargo Bank account held in the name of TelexFree Financial
  • all funds deposited into accounts with Infinex Financial Group, Massachusetts Financial Services and Waddell & Reed held in the name of TelexFree
  • all funds deposited into accounts with Waddell & Reed held in the name of James and Kristin Merrill
  • all funds deposited into accounts with Wells Fargo Advisors LLC held in the name of Katia H. Barbosa (aka Katia Wanzeler)
  • approximately $1,159,847.52 payable to TelexFree by way of cashier’s checks that were turned over to the United States around May 9th 2014
  • $16,343 seized from TelexFree related properties on April 15th and April 18th
All in all, a whopping $96.1 million of specified funds appear on the indictment, with the grand jury acknowledging that there are likely to still be other funds and assets subject to forfeiture.
Speaking of assets, in addition to the $96.1 million, a total of 30 real estate properties, six luxury cars and  two boats are subject to forfeiture.
It is believed these properties, cars and boats all belong to Carlos Wanzeler. US regulators have previously referred to a “real-estate empire” Wanzeler built from funds he withdrew from TelexFree. 

Wanzeler also used significant funds to build a “real estate empire”, which he acquired through a multitude of money laundering corporations in his name. All in all, Wanzeler pumped $6.3 million into 34 properties during July 2012 and February 2014. Wanzeler also spent stolen funds on two Ferrari F340 Spyders, a Porsche, three BMWs, a Toyota Highlander and three boats (including a 40ft yacht).
As for what happens next (Wikipedia),

An indictment, in the common law system, is a formal accusation that a person has committed a crime. In jurisdictions that maintain the concept of felonies, the most serious criminal offence is a felony; jurisdictions that lack the concept of felonies often use that of an indictable offence—an offence that requires an indictment.Historically, in most common law jurisdictions, an indictment was handed up by a grand jury, which returned a “true bill” if it found cause to make the charge, or “no bill” if it did not find cause.Indictable offenses are normally tried by jury, unless the accused waives the right to a jury trial.Although the Sixth Amendment mandates the right to a jury trial in any criminal prosecution, the vast majority of criminal cases in the United States are resolved by the plea-bargaining process.
 
I haven’t seen anything from Merrill indicating he’s waived the right to a jury trial (Wanzeler is still hiding out in Brazil), so one would assume a jury trial date being set is what happens next. When that might be though I have no idea (lawyers?).
The possibility of a plea-bargain is interesting, especially when one considers Merrill might be a little raw at having been ditched by his partner in crime and each indictment count carries a maximum 20 year jail penalty.
Once the whole “we’re innocent and TelexFree wasn’t a Ponzi scheme facade” is dropped, who knows what might come out in the wash. And with Wanzeler seemingly determined to live off whatever he’s laundered away, nothing he says through his various proxies is likely to be taken seriously.
That leaves the ball entirely in Merrill’s court. And if he’s truly the family man his wife and friends portray him to be, he’s likely going to want to minimize his jail time as much as possible.

Meanwhile in the immediate aftermath of his indictment, the Wall Street Journal report that prosecutors have issued a federal arrest warrant for Wanzeler.
Things could get very interesting indeed.
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